Understand your audience

The first thing you need to identify is who your target audience is. Customer profiling provides you with the in-depth knowledge you need in order to attract a large following. Some of the more important factors to consider include:

  • Demographics – what is the age, gender, and income of your desired following?
  • Psychographics – what’s their personality type?
  • Behaviour – what are their likes, dislikes and hobbies?
  • If you’re marketing to other businesses, think about what type of company they are, how many people work for them and what their revenue and geographic scope is.
  • Find your customers – in order to attract your ideal following, you first need to find them. Do they tend to use Facebook more than Twitter? What do they search for online? Where do they like to go when they’re not on the Internet?
  • One of the most important things to understand about your customers is their buying behavior. Do they make impulse purchases? Do they seek out referrals? Where do they do their research into products/services? Do they buy online? Are they more inclined to make a purchase if there’s a special offer?
  • Speak to existing customers – how did they originally find your company? What made them choose you? Why do they stay loyal to you?
  • It’s also worth spending some time analysing what your competitors are doing on social media. Who is following them? What content are they sharing? Which of their posts get high levels of engagement and which don’t?


Establishing connections and building relationships is one of the easiest ways to get more people following your social media pages. If you don’t have time to sit down and do this on a daily basis, try to at least do the bare minimum.

If someone responds to your post, like their comment or reply. If a follower sends you a message, try to respond to them because this could be someone who is thinking about using your product or service. Many people also Buy Instagram Followers and Buy Instagram Likes to give themselves a small boost when it comes to social media.

Use hashtags

Just like you use keywords to attract visitors to your website, hashtags are crucial if you want to increase your exposure on social media. Twitter and Instagram are where hashtags are most commonly used so you should always try to use them when posting on these channels.

Hashtags help to bring more people to your pages because anyone searching for the word you’ve used will see your post. It is however important to stay on topic. You shouldn’t be commenting or posting on everything that’s trending – it must be relevant to your business.

Say you run an accountancy firm and Game of Thrones is trending, it’s not your place to comment on this. If the Autumn Statement or the self-assessment tax deadline is approaching however, this provides a perfect opportunity for you to increase your exposure through topics that a lot of people will be searching for and talking about.


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