If you’re a brand today, there’s a non-zero chance you’re on social media in some way, shape or form.

But many brands have an active, thriving social media presence?

And how much of them are just sort of there?

Reality check: you can’t expect much from social when you post random links, @mention a few folks and call it a day.

You need some structure. You need a strategy.

 Set SMART Goals

Pop quiz: why are you on social media in the first place?

If your answer is resounding “Uhh…” or “Everyone else is on it,” you might have a problem.

The concept of SMART goals has been around for decades, but they are so important to your social media presence today.

In short, brands should set goals that are specific, measurable, achievable, relevant and time-bound.

An example of a good SMART goal for social media marketing would be something like “Well increase our Twitter response rate by 25% by the end of the first quarter.”

After you’ve outlined your goals, you need to outline your target audience.

Pro-tip: “everyone” is not an audience.

Maybe it’s prospective customers. Perhaps it’s industry players and influencers. Either way, breaking down your audience will help you figure out the following:

Many brands spin their wheels because they don’t post content that speaks to a defined audience. Spend some time looking at your audience personas, understanding what their challenges are and what brands they already love via social. This sort of competitive analysis can help you understand how your own social media presence can stand out from the crowd.One major key is to Buy Instagram Followers and to Buy Instagram Likes in order to increase the traffic to the page. 

 

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