People remember you by the stories you tell. They’re how people connect to you, what they find most interesting in your blog posts, and what they love to see on Instagram. There are more than enough pictures on Instagram with new products, and while that doesn’t mean you shouldn’t be posting pictures like that, you should also post pictures that tell a story.
Don’t underestimate the power of telling stories because they’re what elicit feeling. Seth Goden, said, “We sell feelings, status, and connection, not tasks or stuff.” People remember what you made them feel, or what you made someone they love feel.
He also stated that, “When you’re marketing change, you’re offering a new emotional state, a step closer to the dreams and desires of your customer, not a widget.” You offer the new emotional state by sharing a picture and giving them words that tell a story that gives them a glimpse into what their future could look like.
While your followers love the pictures of your newest product, they want the story they’ll be able to tell themselves and others. They want the feeling your product will give them.
Apple, for example, gives elegant visuals of their products, then they create a story around it. Look at their commercial –the one with Billie Eilish’s song, “come out and play.” That’s easily one of the best commercials we’ve ever seen.
In their animated ad, they show not only their MacBook Pro (with sticker decals to make it more relatable), but they’ve also created a compelling story. The story is of a young girl who creates all day long, but is always afraid to show her work. By the end of the video, her art has accidentally been exposed to the people in her town, and they love what she’s created. She’s happy. By the end, they share a message: “Share your gifts.”
It’s like watching a small movie, and I’ll remember it for a long time. Now, the shy creatives of the world will connect and buy an Apple laptop to share their own gifts. They’re not buying the laptop, they’re buying their success.
In Seth’s book, he talks about marketing in general, but we’re taking these rules and applying them to Instagram. Seth gives three rules:
- Watch people
- Figure out what they dream of
- Create a transaction that can deliver that feeling
If you’re reading this it’s because you want more Instagram followers. You’ve probably been studying them to figure out who they’re following, what they like, what they engage with, etc.. You’ve gotten to know your followers, so now that you know what they want, give it to them. They love you, but how do you get them to engage, get them from Instagram to your website, and buy instagram followers?